INF 186
In-Chapter Web Design 7
Your Turn!
(page 185) Exploring How to Organize a Test Group (Class 1)
(Create a Word document named
WebDesignYourTurnPage185LastName)
1.
- Review the audience profile you developed
for your Web site that should include age range, gender,
educational background, geographic location,
careers, income levels, and lifestyles. Review
the identified target audience needs, wants,
and expectations for site content.
- Identify individuals you know who match
your target audience’s profile. Ask the identified
individuals and other interested parties, such as friends, family
members, and fellow students to participate in
the group testing of your Web site.
- Develop a questionnaire for the testers in which
they can express their candid opinions about their
experiences on your Web site.
Note: Classroom Students:
Print out 4 hard copies of your questionnaire to share with the other
members of your assigned group.
Note:
Classroom Students:
Attach this Word file (
WebDesignYourTurnPage185LastName) and send it to my email account.
ManningD@nku
Use
the
header feature of
Word to enter the following
course
information (INF 186-00s, Elementary Web Design,
Your Name Here.
Your Turn!
(page 193) Exploring Paid or Sponsored Placement Online Advertising (Class 2)
(Create a
Word document named
WebDesignYourTurnPage193LastName)
- Visit the Web Design Chapter 7 Online Companion Web page
(scsite.com/web3e/ch7/ ) and click
links in
the Your Turn section to review three paid or
sponsored advertising programs:
-
Google Adwords
-
Yahoo! Small Business Search Advertising
-
Microsoft Digital Advertising Solutions
- Assume that you are part of the design and
development team for a midsized e-commerce company.
Your manager instructs you to recommend a paid or
sponsored placement program for the company. Using
your research, draft a recommendation based on price,
services offered, and other significant program features
and submit it to your instructor.
Note: A table in Word, or a spreadsheet in Excel, might be the easiest way to
do the comparisons.
Note:
Classroom Students:
Attach this Word file (WebDesignYourTurnPage193LastName) and send it to my email account.
ManningD@nku
Use
the header feature of Word to enter the following course
information (INF 186-00s, Elementary Web Design,
Your Name Here.
(Online Course Students should
submit the electronic version of both using the drop box in
Blackboard by creating a Word document
(WebDesignChapterFiles7LastName) when you submit the assignment at
the end of the chapter.
Number of pages required: 1 page for each Your Turn assignments